Graeme joined Instacart in 2019 to build and lead the Retail Insights team. Over the past six years, his team has partnered closely with retailers to harness Instacart’s rich first-party data to inform eCommerce strategies and drive meaningful growth. Recently, Graeme’s scope expanded to include leadership of the Brand Insights team, deepening Instacart’s partnerships with CPGs through actionable data and customer insights. Before joining Instacart, Graeme held finance and analytics roles at Apple across multiple countries and has worked in analytics across industries including loyalty, aviation, and banking.