Meet the Industry – Instacart

Brian Gillis

Senior Director of CPG Insights, Instacart

Brian Gillis leads Instacart's advertising insights team, responsible for building and scaling the Instacart Customer Insights Platform, which offers brand partners in-depth point-of-sale insights on consumers’ online shopping patterns across the U.S. This includes anonymized insights on what consumers are buying, how they’re finding what they buy, trends over time as their shopping habits evolve, as well as brand-specific data on category share, conversion rates, and other impactful metrics. Brian began his career at General Mills, spending over a decade across marketing and sales. He’s spent the last 12 years in insights consulting with grocery retailers and CPG across North and South America.

Jennifer Meyer

Senior Director, Brand Partnerships, Instacart

Jennifer Meyer brings to Instacart more than 20 years of CPG strategic partnership experience and serves as Senior Director of Brand Partnerships, Everyday Essentials. Her team focuses on building and growing strategic partnerships with everyday essential brands in the household, personal care & health, baby, and pet categories. Prior to joining Instacart nearly seven years ago, Jennifer helped build CPG client partnerships in the early days of digital couponing at Quotient. Before joining Quotient, she spent nearly ten years in the coupon industry working for Valassis. She is passionate about solving for busy parents and giving them time back to be with their families.