President of Retail Products and Chief Customer Officer
Tracey Brown is president of retail products and chief customer officer at Walgreens, overseeing the Walgreens marketing and merchandising teams.
As chief customer officer she is responsible for the Walgreens customer experience across all consumer touchpoints and leads development of strategies to advance Walgreens across a complex and dynamic competitive landscape. Brown oversees the marketing and merchandising organizations, as Walgreens further accelerates its digital transformation, in order to create a seamless integration across all channels – in‐store, mobile and online – to provide a unified, consistent brand experience.
Brown has more than 25 years of experience driving business growth, creating omnichannel customer experiences and leveraging digital capabilities to connect consumers and brands. Most recently, she served as chief executive officer for the American Diabetes Association (ADA), where she led a transformation including the creation of innovative solutions and new ways of working with partners.
Prior to the ADA, Brown was senior vice president, operations and chief experience officer for Sam’s Club, a division of Walmart Inc. She also served as CEO and managing director of RAPP Dallas, a data‐ drive integrated marketing agency, chief operating officer for direct marketing agency Direct Impact and director of worldwide consumer marketing for Advanced Micro Devices. Earlier in her career, she held leadership positions at American Express, Proctor & Gamble and Exxon Mobil.
Brown graduated from the University of Delaware with her B.S. in chemical engineering and received her MBA from Columbia Business School in New York.
She currently serves on the Board of Directors for Weight Watchers and Yeti. In 2021, she was named one of Savoy Magazine’s Most Influential Black Corporate Directors.
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