Speaker
Joe Sta-Romana
US Chief Customer Officer
Haleon
Joe Sta-Romana is the US Chief Customer Officer for Haleon, a leading global consumer health company known for its purpose to deliver better everyday health with humanity and category-leading brands such as Advil, Centrum, Emergen-C, Eroxon, Flonase, Parodontax, Polident, Poligrip, Robitussin, Sensodyne, Theraflu, and TUMS.
Joe joined Haleon in December 2024 and is an integral part of the US Leadership Team. In his capacity, he spearheads the customer strategy, drives growth, and transforms the US market. Joe’s approach focuses on customer-centric strategies, utilizing advanced data analytics and enhanced digital solutions. He aims to forge stronger partnerships with key retailers, ensuring Haleon remains a trusted and valuable partner.
Over his 21-year career in Consumer Packaged Goods, Joe has held a variety of roles. In his most recent role as Senior Vice President at Unilever, Joe led the Walmart Global Team, achieving remarkable results in sales, category management, and insights. Prior to that, Joe was the Unilever Head of Channel Strategy and Planning, Thailand. Joe has spent most of his career on large US account teams, including Kroger, Target, and Walmart while at P&G and then
Unilever. Throughout his career, Joe has managed large teams and has been an integral part of major US account teams.
Joe is a veteran and served as a U.S. Army officer, culminating to the rank of Captain. Joe was primarily assigned to the Third Armored Corps and held numerous roles including Battalion Intelligence Officer and Brigade Logistics Officer. Joe was awarded the Meritorious Service Medal at the completion of his service and is a graduate of the U.S. Army Airborne School.
Joe received his Bachelor of Science in Industrial Engineering and Political Science from West Point and MBA from Texas A&M. He is the current President of the Northwest Arkansas West Point Alumni Association (Ozarks Region) and on the service academy nomination committee for Congressman
Steve Womack.
Joe and his spouse, Jona, have two children, Joey and Jolina. He enjoys mountain biking, running, and working on classic cars.
