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Jacqueline Bakes

Director, Health & Personal Care Brand Partnerships


Jacqueline Bakes is the Director of Health & Personal Care Brand Partnerships at Instacart. With a sharp focus on utilizing data and consumer insights, Jacqueline and her team help Health and Personal Care brands reach and engage with valuable consumers to drive meaningful business growth. Jacqueline has more than a decade of experience working in eCommerce, advertising, and consumer packaged goods (CPG) industries. Before joining Instacart, Jacqueline spent over six years at Amazon Ads. Outside of her professional endeavors, Jacqueline’s world revolves around her family. She resides in CT with her loving husband, Dean, and their adorable daughter, Celine, who is just six months old.

NACDS Annual Meeting

April 26-29, 2025

The Breakers, Palm Beach, FL

Join our industry’s most influential business leaders at this exclusive event. Build vital strategic partnerships with a who’s who in health and wellness and gain new insights into today’s changing marketplace.