Meet The Industry
Meet The Industry - Nielsen: Channel-Less Commerce
Attendees’ opportunity to hear from Nielsen executives about their expectations and the topics they would like to discuss during their strategic exchanges at Annual Meeting.
By 2025, online food and beverage sales are projected to total 143 billion and 18% of sales. However, today’s consumers don’t think in terms of online and offline; they think in terms of solving needs. The retailers who will win in this new reality will present a more seamless experience to shoppers and better engagement across platforms, and the trajectory we are on shows just how much opportunity there still is to do so. Nielsen will explore how consumers arrive at the point of purchase and show what this means for our industry as we navigate channel-less commerce.
- Identify characteristics of the channel-less consumer, as well as how loyalty, basket size and basket mix change as consumer behaviors evolve
- Quantify the shifting of volume by category as a result of changes in the channel-less consumer’s path to purchase
- Understand the increase in competition that low barriers to entry in channel-less commerce have introduced, and the role of private label in this dynamic environment