Judy Sansone is Senior Vice President, Front Store Business and Chief Merchant, CVS Health, a pharmacy innovation company that is helping people on their path to better health. She is responsible for all non-pharmacy merchandising and customer relationship management (CRM) personalization efforts including CVSharmacy’s industry-leading loyalty program, ExtraCare, in the company’s 9,600 retail locations nationwide.
Over the course of her 30-year career with CVS Health, she has had held several leadership roles, including Vice President, Retail Innovation and Store Design, and Vice President, Merchandising. In those roles, she was responsible for beauty, health care, store brands, general merchandise, consumables and international sourcing. Sansone has consistently developed and executed successful strategies that have enhanced the company’s financial performance, including personalization strategies powered by ExtraCare, the development of new store formats, as well as strategic retail pricing and promotion initiatives all of which have helped to deliver industry-leading results. She also led the merchandising team’s execution of the company’s decision to remove tobacco products from all stores chainwide in the interests of customers’ health and well-being.
In addition to her merchandising responsibilities, Sansone has served as a member of the executive planning team and executed a series of successful store acquisitions and integrations that significantly increased CVS Pharmacy’s store count while expanding into high-growth new markets.