NACDS Annual 2025

Jacqueline Bakes is the Director of Health & Personal Care Brand Partnerships at Instacart. With a sharp focus on utilizing data and consumer insights, Jacqueline and her team help Health and Personal Care brands reach and engage with valuable consumers to drive meaningful business growth. Jacqueline has more than a decade of experience working in eCommerce, advertising, and consumer packaged goods (CPG) industries. Before joining Instacart, Jacqueline spent over six years at Amazon Ads.

Jennifer Meyer brings to Instacart more than 20 years of CPG strategic partnership experience and serves as Senior Director of Brand Partnerships, Everyday Essentials. Her team focuses on building and growing strategic partnerships with everyday essential brands in the household, personal care & health, baby, and pet categories. Prior to joining Instacart nearly seven years ago, Jennifer helped build CPG client partnerships in the early days of digital couponing at Quotient. Before joining Quotient, she spent nearly ten years in the coupon industry working for Valassis. She is passionate about solving for busy parents and giving them time back to be with their families.